Rovaida J. Saleh is a co-founder of Mission URSA and founder and CEO of Cynosure Connect, a health technology company focused on transforming how behavioral health risks are identified, understood, and addressed through proactive, technology-enabled support. Throughout her career, she has built organizations, led complex transformation initiatives, and developed innovative solutions across government, commercial, and nonprofit sectors.

Her experience spans healthcare innovation, enterprise technology, procurement modernization, and digital infrastructure projects across the United States, Canada, Europe, and the Middle East. She has worked with government agencies, financial institutions, nonprofit organizations, and private-sector enterprises to modernize operations, improve transparency, and deliver meaningful outcomes at scale.

The vision for Mission URSA emerged from a belief that support should begin long before a crisis. Working alongside veterans, healthcare professionals, and veteran-serving organizations, Rovi recognized that the effects of trauma, disrupted sleep, hypervigilance, isolation, and other behavioral health challenges often reveal themselves through patterns and signals long before intervention occurs. Determined to help close that gap, she helped establish Mission URSA to advance research, expand access to innovative resources, and support veterans through programs designed to strengthen resilience, foster connection, and improve long-term outcomes.

As co-founder, Rovi leads Mission URSA's strategic vision, partnerships, fundraising, and organizational growth. She works closely with veteran-serving organizations, healthcare leaders, researchers, philanthropic partners, and public-sector stakeholders to help build a future where veterans can access support earlier, strengthen resilience, and thrive long after their military service ends.